At Knowles Kreative, we take a slightly different approach to websites than most other developers. We prioritize content over design and we do that for one simple reason: your website’s purpose is to inform, educate, and engage your visitors with information. It’s not to impress them with your design.

Design obviously plays an important role as it helps establish a positive first impression about your brand. More importantly, good design enhances the user experience by making your website intuitive and easy to use. In other words, it helps them find and consume the content they are looking for.

The ultimate goal is to leave your users satisfied with their interaction with your brand and the content-first approach is the best way to accomplish that.

Here are the steps we take in our content-first approach to website development: