Target audience: car enthusiasts, high-end car enthusiats, and LEGO enthusiasts.
Attention to detail, capturing the curves, movement and beauty of the of the life-size Chiron model as well as the Bugatti brand was essential for this high-end LEGO model.
All in-store POS assets and online assets were created to match the display design.
Voltron
POS:Front window tall in-store display.
Target audience: retro 80’s Voltron fans, and LEGO enthusiasts. Creating a sense of height for the vertical Voltron model was created with the graphic visuals behind the model going above and beyond the case height.
The LEGO designer, his bio and the separate lions are featured on the back.
007 Aston Martin
POS: Front window medium in-store display & ECO podium.
Target audience: 007 fans, car enthusiasts, and LEGO enthusiasts.
A black and gray vinyl film was applied to the case window on all sides to enhance the overall classic look and feel. The signature gun barrel was used as the focal point for the background in order to ground the car model image.
The ECO podium featured a 360 degree rotation mechanism that the car sat on for better viewing experience of the car.
Harry Potter Hogwarts Castle Designer Signing Event
Leicester Square, London.
In-store promotional assets including 4 pull-up banner backdrop for the signing event, promotional postcards, posters, window clings and digital marketing.
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